I saw a huge billboard on Cahuenga at the 101 Freeway in Hollywood tonight. It’s prime advertising real estate with no less than a $20,000US monthly price tag.

The headline reads:

Everyday is Valentine’s Day

This translates loosely to:

Ordinary is Valentine’s Day

Maybe. However, I’m guessing that what they meant was: “Every day is Valentine’s Day”

“Everyday” is an adjective meaning: commonplace, run-of-the-mill, routine.

The question heavy on my mind was: how did this get approved?

Then I noticed the company advertising—Hustler. That made sense. What more could be expected from a company that has made hardcore porn “everyday”?


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